Internet Strategies for Nonprofits: Don’t Miss the Boat
This ebook is for Executive Directors, Development Directors, Board members and consultants to nonprofit organizations and non-governmental agencies (NGOs). The book will guide you in identifying your website objectives and learning about the benefits and rationale behind choosing specific Internet technologies.
Whether you have a website now and want to move further with it, or you have never had a website, this book will guide you through the planning process. The idea of starting up a website is often daunting to nonprofits. Often there is no technical expertise in house and the size of the project seems intimidating. However the Internet has many advantages to all levels of nonprofits. And it is best to start with your website and then grow and develop it more over time.
- Part 1 of the book discusses how to identify your goals and objectives and to see what the benefits are from different functionality and areas of the website. Even if you do not intend to do all these things at the beginning, or there may be some that do not apply to your organization, it is a good idea to review these to create your wish list.
- Part 2 presents some Internet technologies and how they are used.
- Part 3 moves into implementing the plan and how to manage the development, budget and how marketing ideas for building traffic.
- Part 4 has some useful links and resources that will help you on your way.
This initial book is a result of years of experience and the concepts that are included here will help you and your organization to see how the Internet can help your organization to market and broaden your reach, and to achieve the objectives of your organization.
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