Welcome – BLOG MOVED

Welcome to the Internet & Media Strategies for nonprofits blog – As of March 13, 2011 ==>

This blog has been moved to http://www.yourinternetstrategies.com

If you have been a subscriber on this blog please SUBSCRIBE on the new location.

Thank you and I look forward to your continued interest and comments

Denise Davies

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This blog will have topics and tips that I am using or testing out. The internet is constantly evolving and new ideas and approaches give us all new opportunities.

The tips and strategies on this blog I hope will help with improving the management, marketing and communications of nonprofits, associations and organizations through effective planning, design and development of Internet, Technology and Video.

Click on this AUDIO button to hear this message

Denise Davies

Denise Davies

My name is Denise Davies and I work with nonprofits to plan and implement internet and media strategies that are effective in growing your audience, increasing donations, building your network, creating a credible web presence and providing education and training to use Internet and media tools effectively.

If you have any questions or suggestions please do send in a comment. You can keep in contact also by signing up on the right for our email newsletter.

Thank you and I look forward to hearing from you.
Denise Davies

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Moved to “Your Internet Strategies”

I have now moved the blog http://alephconsulting.word.press.com to new hosting and using WordPress.COM and the domain name www.yourinternetstrategies.com – please click on the link to see any new postings at that domain.  Also click on the SUBSCRIBE and RSS to receive future updates at that domain.

If you have been following previous posts about comparing the 2 versions of WordPress you will see the pros and cons of this.  The WordPress.ORG is giving me some additional programming functions that make it possible to display some types of materials not possible before.

I hope that those who were following the Internet Strategies blog before will continue to follow and re subscribe.  I have been able to change the URL on Networked Blogs (on Facebook) so followers from that stream should continue to receive notice of new postings.

I am interested to receive your comments and if you are seeing anything that isn’t working on this new format – images, links or anything else that doesn’t look like it is displaying correctly.  If you do see an error could you please send me the URL of the page, the problem and what browser you are using.

Thanks and I hope to continue posting on ideas, tips and strategies for nonprofits and organizations that are looking for methods to use the many facets of the Internet to grow your organizations.   The new domain name for the blog reflects this   “YOUR INTERNET STRATEGIES“    www.yourinternetstrategies.com

 

Denise Davies is an Internet and media consultant.  She works with nonprofit organizations and small businesses to maximize their effective use of the Internet to build their organization and achieve their objectives.  If you have questions or would like to learn more contact through the contact form

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Comparing WordPress .COM and .ORG

I have been blogging on WordPress.com for several years and have setup several blogs for myself and for clients.  I was happy with WordPress.com until I tried to add some functions that would not work in the free version.

Here is a comparison of some of the key features in the 2 versions of WordPress, and a few things that I found when I moved a small blog from WordPress.COM to WordPress.ORG

Feature WordPress.org WordPress.com
Cost WordPress software is free but you pay for hosting from some 3rd party hosting company that provides WordPress as an installable option Free.  Hosted by wordpress.com no charge for hosting or setting up and running blog
Ease of use Having some experience with wordpress.com is helpful.  Many of the widgets and plugins have to be installed to get the same functionality as on wordpress.com Comes with the most commonly used widgets and themes.  Easy to learn to use and administer.
Widgets These widgets need to be installed and setup – askismet, subscribe, RSS Subscribe, and others.  Not all widgets that I was using on WordPress.com were initially available and had to be added individually and reinput coding and settings Text widgets are not able to include iframe or java script. This limits the coding you can include from other websites. E.g. if you have a book on blurb, lulu, photo widgets etc they will not run on wordpress.com
Hosting BlueHost has WordPress available in features. You click and install a new version of WordPress for each blog you want to host.  Each one sets up an individual database.  You can have up to 100 different blogs hosted under the 1 account. There are video tutorials. WordPress.com is the host.  There are some limitations on what you can link and install on the site.
Monetizing You can sell items on your WordPress.ORG blog You cannot sell affiliate products or monetize your WordPress.COM blog.   This is a primary consideration in deciding the move.

Moving a blog from .COM to .ORG

Feature WordPress.org WordPress.com
Hosting Setup your hosting account on a server that supports and provides WordPress.  I used BlueHost but there are others.  On research they are giving good value and I tested their customer service and online video tutorials.   You will need to setup a DOMAIN NAME for the blog. You don’t need to setup any hosting.  Just register your blog at wordpress.COM and begin.
Setup Setup the WordPress installation for the blog you will be importing. On BlueHost there is a tutorial video on this step.
Import / Export Step 2 – Tools – IMPORT – upload from your computer Step 1 – Tools – EXPORT – save on your computer
Themes In my transfer of a small blog from .ORG to .COM the following items occurred:Photos in the blog did not transfer fully and had to be reloaded to show up in all browsers 

photos in galleries that I was using the shortcode did not transfer

Had to upload the photos again

Added a plugin for slideshow

Setup the necessary slideshows in individual postings

Widgets Widget not included for “Subscribe” – setup a feedburner account and use widget in text block RSS Subscribe is built in
Plugins Do the “Add Plugins” and search and add plugins to add functionality.  (another blog on this later)
Photos In my transfer of a small blog from .ORG to .COM the following items occurred:Added a plugin for slideshow 

Setup the necessary slideshows in individual postings

Shortcodes The shortcodes that you used in WordPress.com do not work in WordPress.org.  You may need to search for plugins that will accomplish a similar functionality.   The new comment form functionality doesn’t work in wordpress.org Shortcodes are easily used for functions such as and the new comment form
Links Links reverted to inline links – to open in 2nd browser window have to edit the code in the HTML window or re-insert the links. Links set to open in 2nd browser window.

Before and After

This is an example of the same blog on 2 different platforms.

http://traveloutandabout.wordpress.com/ – on WordPress.COM (free wordpress hosting)

  • Initial blog development using the Twenty-Ten Theme
  • Wrote three postings and did basic organization and concept development
  • Used the built in Widgets of RSS links, email subscription to blog, Categories drop down, Tag Cloud, Links, and RSS import from imagekind RSS
  • The postings include photos and photo galleries using the shortcode slidesho
  • The CONTACT page uses the inbuilt “Contact Form” editor that is available on the edit menu
  • I wanted to add more affiliate links, amazon books, and google adsense.  I also wanted to be able to easily use widgets from my other Imagekind gallery where I have my photography.  None of this was possible on WordPress.com
  • I researched and selected BlueHost; setup the blog
  • Exported the content from this blog
  • I had not made this WordPress.COM blog public and was using it for initial development so there were no subscribers or any need to inform people of the move.  If it HAD been public there are some other steps. (will address in another blog post)

http://www.outandaboutns.com/ – on WordPress.ORG  (on paid hosting)

  • I setup hosting on BlueHost
  • Installed WordPress and registered the domain name   www.outandaboutns.com – I decided that this blog would be specifically for travel writing and photography about Nova Scotia
  • Tools – Imported blog
  • The Postings and Pages did import but I had to find new ways of doing many of the widgets as they are not inbuilt.  There is a learning curve and you should know something (or be willing to learn) about FTP and actually doing some work directly on the server from time to time.
  • The www.outandaboutns.com website now has
    • Using the available built in widgets: Search box, Recent posts, categories, archives, links, recent comments, pages
    • Widgets and Plugs that I added:  Google AdSense, Amazon affiliate, Amazon book carousel, Imagekind widgets for displaying photography, contact form, google maps, slideshow, Share (for social networking)
  • Some of the images inserted in the posts that were imported did display on my computer – but in testing some other people were not seeing these so did a re-upload and insert of images that weren’t displaying.

Denise Davies is an Internet and media consultant.  She works with nonprofit organizations and small businesses to maximize their effective use of the Internet to build their organization and achieve their objectives.  If you have questions or would like to learn more contact through the contact form

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Adding a Table to a WordPress Blog

A couple of people have asked about if it is possible to add a TABLE to a WordPress Blog and how to do it.

It is quite simple:

  • Write your content in a MS Word document and make the table that you want there as usual (Insert – Table)
  • Then start your Blog posting and write any introductory text
  • Do a COPY of your table in Word (Ctrl+C) – and then go to your blog.  On the edit icons click on the “Paste from Word” and paste your table in your blog.
Word press - add a table using "Paste as Word"

Word press - add a table using "Paste as Word"

  • If you look at the HTML tab you will see that all the coding is done to create a table in your blog.  Click on the PREVIEW button to preview your posting.
  • NOTE – if you do not see the 2nd row of icons in your post editor, click on the last icon “Show / hide the kitchen sink” – this gives you the additional row of editing icons.
Show Kitchen Sink Icon

Wordpress - Show Kitchen Sink Icon

Example (this is from an upcoming blog comparing the 2 versions of WordPress.  This shows what a three column table looks like –>

Feature WordPress.org WordPress.com
Cost WordPress is free but you pay for hosting from some 3rd party hosting company Free.  Hosted by wordpress.com no charge for hosting or setting up and running blog
Ease of use Having some experience with wordpress.com is helpful.  Many of the widgets and plugins have to be installed to get the same functionality as on wordpress.com Comes with the most commonly used widgets and themes.  Easy to learn to use and administer.

Denise Davies is an Internet and media consultant.  She works with nonprofit organizations and small businesses to maximize their effective use of the Internet to build their organization and achieve their objectives.  If you have questions or would like to learn more contact through the contact form

Posted in blogging, tools, wordpress | Tagged , , , , , | 1 Comment

Using Stats to Identify a Target Market

Expand your market

Expand your markets

When you are creating your business plan and strategy you start by identifying your target audiences and what they need and how you provide something that meets that need.

After you have had your website up for a while – you might find that there are other people who are finding your website that may be outside of your original idea of a target audience.  Reviewing your website statistics may give some clues and ideas of other potential markets that you could tap into.

Example:

As a nonprofit of small business you may directly serve people in a specific geographic location.  Perhaps you provide training or consulting as part of your services.

Website Statistics - Map of Recent Visitors

Website Statistics - Map of Recent Visitors - view from Statcounter.com

You notice in your website statistics that you have visitors coming to your website from other parts of the country – or even internationally.  Although you don’t know WHO these people are – look at the path they follow and what pages of the website they look at.  This will give you some idea of their interest.  Also you may be able to tell where they came from (link from another website) or what key words they used in a search.

What could you offer these people?  Would you be able to charge for it?  Would it be appropriate for your mission? Would it potentially add value to your organization profile – and also of use to your own clients and affiliates?

You may want to consider creating “Information Products” that would meet the needs of this potential target audience.  Here are a few suggestions:

  • Webinars on specific topics.  These could be available free or for a fee.  With many webinar softwares it is possible to record the session, and make them available on your website of via a link.  You could also be building a library of these over time and offer on DVD.
  • eBooks. An eBook is readily accessible to download for free or by purchase.  Review the current publications that you have now – or think of topics that lend themselves to a book, whitepaper, or short tutorial that would be useful to this potential market.
  • Printed Books.  Investigate publishing a printed book using a self publishing firm.
  • Video. Videos are increasingly popular as a means for delivering training and tutorials and providing information to your target audiences.  If you are charging a fee for video views the videos could be in a subscription / members area.

As with any new product or service you will need to do your research, decide on the content, method and resources needed in order to carry this out.

Here are a few links to get you started. These are sources that I have used after researching and found they offer good value

  • Webinars GVO Conference enables you to put on a webinar, record it and store the link to use.  It is a good way to start as there are good tutorials on how to begin and help getting setup.
  • eBooks  and Printed BooksLULU.Com gives you the means to publish eBooks and printed publications.
  • Videos Screenr.Com has a free version that you can use to create tutorial. YouTube has a basic editor for video.

Denise Davies is an Internet and media consultant.  She works with nonprofit organizations and small businesses to maximize their effective use of the Internet to build their organization and achieve their objectives.  If you have questions or would like to learn more contact through the contact form

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5 Ways to Use Online Conferencing

online conferencing as a piece of the puzzleOnline conferencing has come a long way over the past few years. I have been reviewing Online Conferencing software from GVO Conference and its set of tools really expands the variety of ways that you can use it to maximize the value to you and your business or organization.

As with any new technology review the tool and get familiar with how to use it – then examine your target audience and your communications strategy to see where this fits and how you can adapt and integrate it into your marketing and communications.

5 Ways to Use Online Conferencing

  • Online Seminars:  Decide on a topic that you want to present.  GVO includes the ability to upload a powerpoint presentation and also to share videos inside the conference room.  You can choose to mute the visitors to the seminar and then open the chat for questions and answers.
  • Staff and Board Meetings:  Your staff may be out on a project, your board members may be located anywhere in the world, your volunteers need to meet without the inconvenience of travel – online conferencing software saves you time and money and you are able to setup up your meetings and keep everyone connected and participating no matter where they are located.
  • Tutorials:  Record your online seminar – or record a tutorial with no attendees on topics that are useful to your staff, volunteers, board members, clients and customers.  These may be topics that you have as frequently asked questions.  What are the questions you get often?  Tutorials don’t have to be long.  A short tutorial on a specific topic is a great way to add value to your different audiences.
  • Interviews:  You can use the conference software to interview people.  GVO allows you to have more than one moderator at a session.  This is a great way to collaborate and build interest and value for your audience
  • Information products:  The ability to record your sessions gives you a start on creating information products such as detailed seminars on DVD, CD or for download that you would charge for.

Features of GVO Conferencing

You can do any of these and more:

  • You can be visible in video to your audience
  • You can present in audio while showing powerpoint, video, chat or sharing a desktop
  • Upload and show a powerpoint – and easy controls for presenting your powerpoint
  • Upload videos or show videos directly from YouTube
  • Have ongoing chat with members
  • Invite people to a seminar or meeting – with no setup required on their side
  • Easy audio and video controls
  • Able to record your session for later play back and editing
  • Manage attendees
  • MANY more features

Benefits of GVO Conferencing

Just a few of the benefits:

  • Save travel time for you and your attendees
  • Reach a global or local audience
  • Develop content
  • Save on communications costs
  • Develop training tools

I plan to use this myself for online seminars and meetings. Very impressed with the online tutorials that are provided and the information sessions that are available.

This online system costs a FRACTION of other online conferencing software that I have tried before and has many many more benefits and plus features.    They also have a free trial period and you can attend any of the info sessions.   There is no locked in timing on a subscription.  There is a bit of a learning curve on it as is to be expected but all the tools are there and after you learn to navigate it only your imagination and planning will be required to use it to benefit your business or organization.

 

GVO Online Conference

Link to GVO FREE TRIAL

This link goes to a short video and overview to give you more details and screen shots of the GVO Conference system.  Try the free trial version.

Denise Davies is an Internet and media consultant.  She works with nonprofit organizations and small businesses to maximize their effective use of the Internet to build their organization and achieve their objectives.  If you have questions or would like to learn more contact through the contact form

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