An effective website – some key points

Caliornia PoppiesUsing your website successfully and effectively to achieve your organization objectives involves several key points:

  • Your website must have a professional, credible look that is appropriate to the needs of your target audiences. The content must be updated regularly, and the website should be easy to navigate.
  • You must bring visitors to your website – and encourange them to return often. This can be with a variety of methods ranging from having your website URL on all of your printed materials, announcing the website at your events and in interviews, registering the website with search engines, and using email signatures and an email newsletter or announcements.
  • Add tracking statistics and strong “Call to Action” links on your website so that you can see what is happening on the website and evaluate if the website is helping you achieve your objectives.

Click on this link to download a guide to evaluating your current website.

Website Evaluation

Advertisements

About Denise

Internet and media strategies for nonprofits, film, travel writing and photography
This entry was posted in call to action, objectives, tracking, website. Bookmark the permalink.

2 Responses to An effective website – some key points

  1. Wow this is a really good article. I m glad to have read it. I m looking forward for more of your articles. I really enjoyed reading it. Its good to know that there is much more knowledge to gain on this topic. Just keep posting your good work and keep enlightening your readers. Thank you..

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s