Email newsletters are a great way to keep in contact with your clients, customers and followers. People like to receive emails from you when they have opted in to be on your list and when they are able to “unsubscribe” if they no longer wish to be contacted. I know that when I visit a website that I like I like to sign up for their email newsletters because that will remind me to visit their website again to learn more.
I have been using Constant Contact for several years and recommended to several of our clients. There are so many features that I like. It has excellent templates to use as a start on creating your design and you can select for specific holidays,announcements, newsletter formats and get a good start on creating your design. Having a clean and uncluttered look to your email makes it easier and more attractive for people to read.
There are excellent list management features. You are able to upload your contact list from your Outlook contacts, a spreadsheet, or enter them directly into the contact manager. You can add as little as the email address – or add detailed contact and notes fields.
You can setup specific groups that you like to contact. For example as a nonprofit you may want to have a newsletter specifically for your volunteers, and another one for donors or alliance partners.
On your website, you can add a customizable signup form where people can sign up to receive your website. You can ask for just the email address – or more information.
There are excellent reporting features once you have sent out your email through Constant Contact. You will see what email addresses bounce back as undeliverable. This helps you to clean your list. You will also see what links people follow to your website for more information.
You can sign up for a 60 day free account. Please contact me if you have any questions or fill in your question or comment on this blog.
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