One of the comments I often hear from nonprofits is that they have too much that they want to include in their newsletter and are not sure how best to use it. The other issue is not enough time. Here are a few suggestions that should help.
First of all make a plan for the year. Take your calendar and mark in the major holidays and yearly themes. Then on the calendar mark in any special events or activities that your organization has already planned – this could be your fundraising events, seminars, special program dates.
Then make a list of your program areas, target audiences and calls to action that you want to include. Look at the content sources that you already have – print newsletter, website, program guides, tutorials and seminars that you offer, stories from your clients, volunteers and staff.
Look at the calendar and pick the topics and calls to action that you want to feature in each month. Don’t try and include everything in the newsletter. Instead think of this as hitting the main topic, a story from a client or volunteer, and use the newsletter to bring people to the website to read the full article or details and to respond.
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