Stories are a powerful means for reaching the heart of your audience.
This article has some excellent ideas on how to identify YOUR story and then how to use that story to effectively market your organization. “The Rule of Three’s For Nonprofits – Nonprofit Marketing & Fundraising Storytelling Made Easy” In Marc Pitman’s article he discusses these key methods with some excellent and practical suggestions:
- Identify three authentic qualities about your organization;
- Identify three natural channels of communication; and
- Feed the three qualities into those three channels three times for the next three months.
I would add to the channels of communications a few more to the specifically Internet based communications. He mentions the website and ezines. I would add blogs, articles in online ezines, your own enewsletter, participating in online forums, profile listings and participation on FaceBook and LinkedIN, and starting up a twitter profile. A video – or a series of short “story” videos can be a part of telling the story – on your website and on YouTube.
Your donors are often participating on the Internet and all these locations give you added channels for getting your story heard and seen.